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The Secret To Reaching Your Full Business Potential




It's October, which means many of us are starting to think about {or have already started} business planning for the coming year. What new goals do we want to set? Where do we want to lead our businesses to next? How will we reach the next level? Is our business still serving us as is?



Today, I addressed an idea I think is worth sharing. The topic? How to reimagine the way you approach your business planning for 2023.


I want to challenge you to:






Just like a road trip, your business is a journey, and that journey requires planning.


What route will you take? How quickly or leisurely will you try to get where you're going? What precautions are you taking to make sure you arrive safely?


All of these practical, analytical questions are essential to arriving at your destination. But do you know what's just as important to a successful, memorable road trip?


The pit stops.


Where will you venture off the beaten path and do something adventurous? Where will you stop to fuel up so you can keep making progress toward the destination?


This same idea applies to your business.




Throughout the year, you'll inevitably encounter new and unexpected opportunities in your business. This might be as obvious as an invite to a networking weekend where you can meet new potential clients and promote your business, or as subtle as a nagging feeling that your current brand is no longer aligned with who you are and it's time to make a change.

These opportunities are all potential pit stops you could make on your road trip. It's your job to decipher which are opportunities that will bring further success and meaning to your journey and which are merely distractions better left unexplored.

The ones that pull at your heart strings or feel right in your gut are your intuition guiding you to pursue a "pit stop" {aka: calling} that's meant to make your journey more meaningful. Callings are needed fuel ups along the path to your destination. They work in tandem with your prudent planning to keep your business connected to its mission and impact.




A little secret...

Pit stops won't always be something you worked into the business plan...

and sometimes that can make them feel scary to pursue.

But remember:


Your business needs a balance of action {planning} and listening {intuition} to reach its full potential.

So as you sit down to business plan for 2023, I challenge you to bring all three of these things to the table:

1) A destination based on yearly goals to guide your journey.

2) Permission to make pit stops when you feel called to pursue something.