Stop Expecting People To Give A Sh*t If This Is All You're Telling Them...
→ YOU EXIST ←
→ YOU OFFER A SERVICE ←
→ YOU'RE GOOD AT IT ←
Don't get me wrong - these are great things to share. They just don't create a meaningful connection between you, your audience, and your service.
Because we don't live in small little towns, where there's one accountant, and one realtor, and one barber. Our industries are oversaturated and our populations are overstimulated at any given moment as a general rule.
WHO, WHAT, AND WHERE ARE NO LONGER ALL THAT MATTERS TO YOUR CUSTOMER.
The truth is, your audience is tired of being sold through technology. And they're not tired of it because it's intrinsically a bad approach, or your offer is crap, they're tired of it because it's created a world where they're being talked AT, not talked TO.