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3 Questions To Ask To Cut To The Heart Of Your Best Brand Positioning

"I feel like I've just scratched the surface",

she said to me with a chuckle as I visually scanned her completed brand questionnaire {which just so happened to be one of the most thoughtfully and extensively completed responses that's ever graced my inbox}.

That feeling my client was experiencing...

{the "oh god my brain is running in so many different directions it feels impossible to even pick one or pin any of this down" feeling}'s a little condition I like to call "Brand Dump Brain", and it's both a normal and understandable part of the process. So much thought goes into properly defining and positioning your brand. Which means as a business owner, it's very easy to hide under a weighted-blanket and:

👉🏼 Skip the hard questions that differentiate you in your industry because they seem too impossible or intangible to ever answer

👉🏼 Look to other people's businesses and try to emulate what's working - which isn't a bad strategy when you're scouting examples of successful business models but when you're trying to communicate what makes your brand special 🚫🙅🏼‍♀️ {not so much}

👉🏼 Find yourself running a business that's centered entirely on selling a service with no deeper mission, creative direction, or sense of community

👉🏼 Become so overwhelmed trying to figure it out that you end up throwing your laptop off the nearest bridge

Earlier this week, I posted three questions I ask in my brand questionnaire that are:

A) The worst "Brand Dump Brain" offenders, and...

B) The most important things you need to ask of your business if you want to understand how to position yourself as a brand and attract people who are OBSESSED with what you do.

Because your wildest career dreams don't happe