3 Questions To Ask To Cut To The Heart Of Your Best Brand Positioning
"I feel like I've just scratched the surface",
she said to me with a chuckle as I visually scanned her completed brand questionnaire {which just so happened to be one of the most thoughtfully and extensively completed responses that's ever graced my inbox}.
That feeling my client was experiencing...
{the "oh god my brain is running in so many different directions it feels impossible to even pick one or pin any of this down" feeling}
...it's a little condition I like to call "Brand Dump Brain", and it's both a normal and understandable part of the process. So much thought goes into properly defining and positioning your brand. Which means as a business owner, it's very easy to hide under a weighted-blanket and:
👉🏼 Skip the hard questions that differentiate you in your industry because they seem too impossible or intangible to ever answer
👉🏼 Look to other people's businesses and try to emulate what's working - which isn't a bad strategy when you're scouting examples of successful business models but when you're trying to communicate what makes your brand special 🚫🙅🏼♀️ {not so much}
👉🏼 Find yourself running a business that's centered entirely on selling a service with no deeper mission, creative direction, or sense of community
👉🏼 Become so overwhelmed trying to figure it out that you end up throwing your laptop off the nearest bridge

Earlier this week, I posted three questions I ask in my brand questionnaire that are:
A) The worst "Brand Dump Brain" offenders, and...
B) The most important things you need to ask of your business if you want to understand how to position yourself as a brand and attract people who are OBSESSED with what you do.
Because your wildest career dreams don't happe