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Why I Chose Wix As My Website Platform

Like many new and aspiring entrepreneurs, I struggled to choose the right platform for my business website.

As someone who thrives on aesthetics and creativity, I knew I'd need a platform that could change and grow with my tastes and was easy to self-manage without having to learn intensive HTML coding {because gross}.

With my list of "must-haves" in hand, I got down and dirty experimenting with different options for Ink & Vellum.

Wordpress, Squarespace, GoDaddy, and Weebly all came up short {and there may or may not have been some cussing involved}.

I was getting frustrated.

Where the heck was the drag-and-drop, click-to-edit, sexy-yet-simple superhero I was looking for?!

Enter Wix.

My virtual knight {....or knightess?} in shining armor.

With a user-friendly dashboard and a website editor that allowed me to easily move, tweak, add, and customize to my heart's content, I knew it was love.

Here are the top nine reasons Wix is the best platform on the market today if you’re looking to DIY your website, or get a professionally designed website you can actually understand and self-manage.


1) {Virtually} Endless Customization Options

While most {if not all} platforms give you pre-set templates to start with, only Wix allows you to truly customize EVERY aspect of the template {without a giant learning curve}.

With Wix, you can easily move design elements around the site, add new elements and pages, or customize existing elements and pages. This allows you to have complete control over how your visitors experience your website, what information comes first, and what each page features.

With no set design rules or page minimum/maximums, this editor truly allows you to create a website that embodies your personal style and includes everything your audience needs {and nothing they don't}.

2) Superior Design Freedom

Nearly every. single. element. of your Wix website can be customized and edited to your liking.

Wanna change the style of that container box? Done.

Wanna add a video background to that banner? Here ya go.

Wanna move that vector art to another page? Go for it.

Wanna have a vertical menu rather than a horizontal menu? No problem.

With Wix, there are very few design limitations. For someone who wasn't interested in having a cookie cutter template that 20,000 other people in the world already had {🙋🏻}, this was essential. With Wix, I was able to create a site that was deeply representative of me and my business and allowed me to create a truly unique client experience.

3) Intuitive Drag & Drop Technology

If you’ve never tried your hand at HTML coding, trust me when I say, it's fun for a very small {and possibly sick-minded} percentage of the human population.

Wix allows you to bypass that massive headache by using drag-and-drop and click-to-edit technology. That means even if you’re outsourcing the initial creative design to a professional {I know a gal 😉}, you’ll still be able to easily edit it on your own moving forward. Because changing or moving an element is as simple as clicking and taking the desired action, anyone with an internet connection a general familiarity with computers can use this tool.

As a professional Wix website designer, this is such a win/win for both me and my clients. I love that they don't have to feel tied to me for life, and they love having the option to hire me for changes or handle them independently based on their ability and budget.

4) Easy Backend Dashboard

One of the biggest reasons I didn’t choose Wordpress for my website platform?

The. Backend. Dashboard. 🤷🏻‍♀️

It felt clunky, confusing, and frankly, poorly designed {as an aesthetically-driven person, this was a hang up for me}.