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10 Need-To-Know Tips for Building a High-Converting Website


I’ll be honest, when I first launched my business, I didn’t have the most cohesive website plan - and between you and me, I'm still constantly tweaking my website {big changes coming in the next couple weeks, ya'll}.

In fact, my “plan” was to agonize over it for several months before having a firm talk with myself in the mirror that went something like: "Renee, it just needs to GET 👏🏼 DONE 👏🏼already, girl, come on", and then rushing it into existence within the week.

While I’m a firm believer in the principle “Done is better than perfect”, if I’d known then what I know now about effective website marketing, I’d probably have a much more robust savings account {what can I say, ya live and ya learn}.

Over the years of trial and error, I’ve learned a lot about the most effective ways to make my website work harder for me and my business. And what kind of a friend would I be if I kept all that juicy information to myself, am I right?

So, after many long hours of researching, implementing, studying - and wash, rinse, and repeating - here are the top ten things you need to implement on your website today to start capturing more leads, gaining maximum industry mindshare, and making your ideal client say “Gimme, gimme!”.

 

1) Place Your UVP Prominently

Your UVP, or "unique value proposition", is an articulation of the specific approaches, traits and benefits of your business that shows potential clients how your product or service is rare and relevant. This statement or combination of statements should answer the following six questions:

1) What product/service do I offer?

2) Who do I provide this product/service for?

3) How am I different from my competitors?

4) How is my product/service more valuable than the average joe’s?

5) What specific problem or pain point does my product/service solve?

6) What benefits will my audience receive by working with or purchasing from me?

Once you have a quality UVP put together, display it prominently on your website. Your website visitors shouldn’t have a scroll more than once or twice to find clear answers to these questions on your website’s home page.

2) Identify Your Best Call to Action Points

One of the biggest mistakes I see business owners make on their website is not planning their site structure around effective call to action highlights. This makes me feel sad inside, because it means they’re not leveraging the full potential of their site to grow their business. The three keys {aka: minimum} places your site should house a call to action are:

1) Your site header

2) Your main banner

3) Your site footer

If you’re looking to grow your email list, include additional opt-in spaces throughout your site by creating valuable lead magnets that encourage visitors to share an email in exchange for a deliverable {I share five mega-effective lead magnets I use in my business in my “Dominate Your Database” cheatsheet, which you can get FO FREE here}.

If you’re looking to book appointments, schedule phone consults, or sell a product, place prominent buttons throughout the page - remember, some site visitors might be ready to take action right away and some will want to read or learn more before committing.

3) Offer Multiple Avenues To Important Pages

Not all site visitors will navigate your site in the same way. Some will click directly to the tabs they’re most interested in and others will scroll your entire home page before making a selection. To ensure you’re retaining as many potential customers as possible, it’s best to give your visitors multiple avenues to reach the same location.

For example, if you ultimately want people to land on your services or products page, give them the option in both your header menu and via a highlight section on your home page.

Another way to increase retention and lead visitors to conversion/sales pages is to cross reference pages, blog posts or offers on your site.

For example, if you run a business selling all-natural hair products and someone clicks on your blog post entitled “Tips for Eliminating Split Ends", convert their interest in that topic to a sale by linking your product page within the blog post.

Pro-tip: When you cross reference other pages of your site, make sure it’s genuinely relevant to what the consumer is currently reading or it will look like spam-city, and nobody wants that.

4) Use Clear, Easy-To-Understand Language

While using your authentic voice and personality in your website copy is a powerful tool, it’s equally important to craft straight-forward, non-flowery copy that’s easy for your consumers to understand and relate to.

Your copy should get to the point as quickly as possible, be well organized, and be laid out in a digestible way; this prevents a disjointed reading experience and text overwhelm - two BIG conversion killers.

Tackling website copy is a big frustration for many of my clients and after hearing this same pain point from business owner after business owner, I created the Sales Copy Mastery ebook, which details the five main formulas and principles I use to write copy for my clients - you can find it here if that sounds like your jam.

OR..if DIYing your website copy is the last thing you’d ever do voluntarily, I highly recommend using a trained professional {like myself or anyone else you jive with} to help you leverage this vital piece of your website marketing plan.

5) Understand the Importance of Imagery