6 Ways AI Will Change Your Business in the Next Decade {and beyond}
You can feel it in the air.
We're on the cusp of something novel, exciting and unexplored:
a technological revolution.
While some of us may feel a bit uncertain about what this means for our job security, our economy and our privacy, there’s no doubt that AI’s potential to help us leverage business processes is enough to make you dust off your pom-poms and brush up on your best “RAH-RAH” cheers.
With AI, machine learning and automation representing the fast-approaching next frontier, companies like Tenfold - a service that helps companies seamlessly integrate their phone and CRM systems for intuitive, real-time correspondence - are pioneering the path to a digital utopia flowing with milk and honey.
This week, we were lucky enough to get a little insight from their team on just how AI will transform the way businesses operate in 2018 and beyond.
Here’s what we learned:
1) More Personalization
For those resistant to integrating AI & automation solutions into their business due to the current lack of personalization present in the industry, worry no more. New technology will allow AI to understand your customers on a WHOLE ’nother level and tailor customized content and responses based on peak browsing times, patterns in click/browser behavior, and even emotional cues, bringing more "humanity" to the technological interfaces that help you run a profitable business and stay sane {which is nothing to sneeze at}.
2) Dynamic Online Spaces
With dynamic landing pages, websites, advertising and media buying, AI is able to maximize the impact of online content with words and arrangements that would be most appealing to your customers using machine learning and data analysis. As a believer in the stance that copy is what truly sells a customer or working with or buying from you, we think that's a pretty big deal. Dynamic web spaces will give your company the potential to increase conversions like WHOA by simply giving customers the content they’re most likely to respond to {which is super swell for your bottom line}.
3) Lead Nurturing
Arguably the most exciting skill set AI will adapt in the coming years, technology-driven lead nurturing is predicted to produce 20% more sales opportunities through real-time, intelligent content targeting that knows how to mimic and analyze human behavior. Not only does this mean introducing content to your audience at optimal times based on their recent actions, it means the ability to continue tailoring content based on what your customer does and doesn’t respond to, even factoring in the speed of their scrolling (i.e. what’s catching their eye and what’s not). #MindBlown. With technology like this on our side, business owners will be able to reduce hundreds of soul-sucking man hours entrenched in time-consuming follow up activities that take them away from their true genius zone - creating new and amazing value for their customers.
4) Optimized Advertising
"Machine learning”, the process of analyzing and interpreting data and statistics, is paving the way for content experiences that feel"humanly" intuitive and make sense with our everyday needs. We’re starting to see a lot of this AI behavior in the digital marketplace already - I can’t be the only one who’s searched for organic olive oil on Amazon and suddenly my feeds are drowning in it - but new developments will continue to streamline and refine this process. With optimized advertising, AI will not only be able to provide ads that understand your customer's needs based on their recent searches but will analyze the TYPES of ads your customers are most responsive to and help you upsell the right products at the right times based on clicks, scroll behavior, email open rates and more.
5) Intelligent Customer Service