SALES COPY MASTERY

YOUR STEP-BY-STEP GUIDE TO WRITING BUSINESS SALES COPY THAT CONVERTS

$19.00

Wanna beat keyboard anxiety and stop taking shots in the dark with your business sales copy?

Ready to learn easy-to-implement strategies for approaching your website, email and print marketing content?

In my Sales Copy Mastery ebook, you'll get access to the strategies I use to increase offer engagement for my clients, the secret to turning cold leads into raving fans, how to set yourself apart from the competition and much more. 

HOW DO I KNOW SALES COPY MASTERY IS FOR ME?

THIS EBOOK IS FOR YOU IF YOU'RE:

  • Starting a new business and looking to develop content across multiple platforms.

  • A seasoned business owner not seeing the kind of return you're wanting from your business sales copy.

  • Going through a company rebrand and looking to give your current content a facelift.

  • Sitting down at your computer feeling overwhelmed and unsure where to start when it comes to convincing your audience why they should invest in your product or service over another.

  • Getting decent amounts of traffic to your website or sales funnel but struggling to convert that traffic into revenue.

  • Not sure how to differentiate yourself from your competition online. 

  • Ready to stop agonizing over what to say and start following predictable writing methods that reduce your stress, create more time in your schedule and give you greater leverage with your audience. 

Sales Copy Mastery is a 90 page ebook that takes you through the five major lessons of sales copy domination and helps you apply each to your own business so you can stop wasting hours sweating over the keyboard and start converting like a madman.

WHAT WOULD IT BE WORTH TO YOU TO HAVE...

  • Sales copy so in-tune with your audience's motivators that your product or service practically sold itself?

  • More time in your schedule to do what you truly love in your business, like working one-on-one with clients, improving your product or service, networking with potential customers and growing your influence in the industry?  

  • An easy-to-follow formula to maximize your sales copy return for each and every offer in your business?

  • Simple questions, rules and best practices to check your copy against so you can eliminate the guesswork?

SALES COPY MASTERY DELIVERS THIS IN FIVE MAJOR LESSONS:

1)

THE FORMULA FOR PERSUASIVE WRITING

  • Learn how to organize and present compelling content in a way that predictably engages your target audience with your offer and makes the value of your product or service crystal clear.

  • Get in the head of your ideal customer and understand the psychology behind buying, including how to use language tricks and content positioning to increase credibility, relatability and urgency in your message.

2)

REAL BUSINESSES, REAL EXAMPLES

  • See the transformative power of using the right language with professionally-edited before and after copy examples from real businesses active in the market today. 

  • PLUS! Get the strategies I used to take each sales copy example from so-so to seriously impactful. 

3)

SELLING VS STORYTELLING

  • Discover the difference between being SOLD TO and being TOLD TO and why the latter is much more effective in getting your audience engaged and opting in to your offer. 

  • Learn how to play to the right emotion to create compelling brand stories that make becoming a part of your tribe a no-brainer for your ideal customer. 

4)

DEFINING YOUR VALUE PROPOSITION

  • Learn the four essential questions you need to answer for your business to develop a wildly attractive unique value proposition your target audience will fall head over heels for.

  • Find out how to actually communicate your unique value proposition once it's formed and the golden rule you should be following with every piece of promotional copy in your business.

5)

LOOKS MATTER: FORMATTING 101

  • Understand how formatting works to either distract or clarify your offer and learn the proper techniques to draw your customer's eye without harming your message.

  • Discover how following the lessons you leaned in fifth grade English class can actually work against you in the world of marketing and what to do instead to break out of "predictable polly" mode.

BUT HOLD ONTO YOUR BEHINDS, BECAUSE THAT'S NOT ALL...

IN SALES COPY MASTERY, YOU'LL ALSO GET:

  • Case-by-case sales copy examples that show you the principles discussed in action so you can connect the dots right away.

  • A multi-media approach to copywriting so you can duplicate each sales copy concept across a variety of platforms.

  • End-of-chapter worksheets to help you apply the lessons learned in each chapter to your own business copy and start seeing real results.

  • Visuals, role play scenarios and links to real marketing examples so you can see how other companies are winning in the market today using the Sales Copy Mastery approach. 

the word on the streets

"

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A great ebook with loads of examples to really help you "get it" and truly become a sales copy master. I loved the section on unique value propositions and how to test your copy to really nail your UVP and communicate a clear message to your customers.

- Sharon Cliffe | Cider Consulting

Knowing how to write quality sales copy has always been a bit elusive for me. I know my products and services intimately and I love to write, but communicating in a way that immediately engages customers with my offer has been challenging. I've been so impressed with Ink & Vellum's Sales Copy Mastery. It provides a clear, step-by-step roadmap (with workbook) to creating strong sales copy, that I have now started to confidently apply to my two businesses. With practical examples across websites and social media, this guide helps you transform sales copy from "blah blah" to compelling and engaging in a few short steps. I've learned so much and feel much more confident in my business sales writing.

- Rosa Ghidella | Haberfield Health & Argital Australia

Renee’s Sales Copy Mastery is a clear and comprehensive guide to creating great sales copy. It’s genius is the no-nonsense, step-by-step process that is specific and provides plenty of real-life examples. It helps that Renee is obviously a master of persuasive writing herself and in this guide, she generously shares her talents to make it simpler for the rest of us.

- Melissa Risley | Pivot Potential

F {requently} A {sked} Q {uestions} :

How do I get this thing?

Once you've checked out, you'll be provided with an immediate link to download the file, as well as receive an email with instant access to your ebook, in PDF format. 

Does it matter what industry I'm in?

NO! This ebook was written with industry variation in mind, so you'll find actionable strategies for your business no matter what neck of the entrepreneurial woods you come from.

Do you offer refunds?

Due to the massive value, small ticket price and digital format of this ebook, we do not currently offer refunds for this product.

Ready to accelerate your revenue with effective sales copy that turns total strangers into raving fans?

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