the BRAND RICH blog

business advice, boss tips, and life lessons for entrepreneurs 

brand rich

(adjective)

1. possessing a surplus of head-turning, fan-making, industry-shaking identity.

2. having a great deal of undeniable brand awesomeness.

ALL

POSTS

November 1, 2018

I’ll be honest, when I first launched my business, I didn’t have the most cohesive website plan - and between you and me, I'm still constantly tweaking my website {big changes coming in the next couple weeks, ya'll}.

In fact, my “plan” was to agonize over it for severa...

September 20, 2018

Everyday, from the moment we first open our inbox, to scrolling our social media feeds, to consuming billboards and radio ads on our way to work - we're immersed in storytelling. 

And everyday, your business has the opportunity to become part of that expe...

July 11, 2018

If you’re a self-powered blogger or entrepreneur trying to DIY your content, the process of putting your thoughts onto paper can be daunting. Sure, you’ve got a lot of know-how in your head, but how in the world are you supposed to get it out in a way that makes sense...

June 13, 2018

Whether you’ve been running your own business since you could walk or your only real sales experience was that one summer you worked at Macy’s, you’ve probably heard the phrase “features tell, benefits sell” - or some variation of it.

But...has anyone ever stopped to ex...

May 2, 2018

We're a modern society in desperate need of connection - an inevitable consequence of our increasingly virtual world. Many of the things we buy, the people we talk to and the content we consume are entirely removed from face-to-face interaction. This technology surge i...

February 7, 2018

1) MAKE AN IDEAL CUSTOMER AVATAR

To attract clients you actually want to work with, it’s important to know how to speak to those specific people. And we don’t mean simply talking at them; we mean making them feel like you’re speaking directly to their souls, two-pe...

May 26, 2017

Whether the "trash" in your scenario is the recycling bin or the junk email folder, nobody likes spending money, time and energy on marketing efforts that don't get a return.

June 28, 2016

As I stood in line, anxiously shifting my weight, crossing my arms impatiently and knowing with complete certainty that my caffeine hunt was sure to put me behind schedule, it suddenly dawned on me; Starbucks had me totally whipped.....

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Why I Chose Wix As My Website Platform

February 28, 2019

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