the BRAND RICH blog

business advice, boss tips, and life lessons for entrepreneurs 

brand rich

(adjective)

1. possessing a surplus of head-turning, fan-making, industry-shaking identity.

2. having a great deal of undeniable brand awesomeness.

ALL

POSTS

February 28, 2019

Like many new and aspiring entrepreneurs, I struggled to choose the right platform for my business website.

As someone who thrives on aesthetics and creativity, I knew I'd need a platform that could change and grow with my tastes and was easy to self-manage withou...

November 1, 2018

I’ll be honest, when I first launched my business, I didn’t have the most cohesive website plan - and between you and me, I'm still constantly tweaking my website {big changes coming in the next couple weeks, ya'll}.

In fact, my “plan” was to agonize over it for severa...

September 20, 2018

Everyday, from the moment we first open our inbox, to scrolling our social media feeds, to consuming billboards and radio ads on our way to work - we're immersed in storytelling. 

And everyday, your business has the opportunity to become part of that expe...

July 11, 2018

If you’re a self-powered blogger or entrepreneur trying to DIY your content, the process of putting your thoughts onto paper can be daunting. Sure, you’ve got a lot of know-how in your head, but how in the world are you supposed to get it out in a way that makes sense...

June 13, 2018

Whether you’ve been running your own business since you could walk or your only real sales experience was that one summer you worked at Macy’s, you’ve probably heard the phrase “features tell, benefits sell” - or some variation of it.

But...has anyone ever stopped to ex...

June 6, 2018

You can feel it in the air.

We're on the cusp of something novel, exciting and unexplored:

a technological revolution.

While some of us may feel a bit uncertain about what this means for our job security, our economy and our privacy, there’s no doubt that AI’s potential t...

May 16, 2018

So, what the hell is GDPR and why should I care?

This is a question you may be asking yourself after hearing whispers of the new General Data Protection Regulations going into effect on May 25th, 2018. As you know, we’re always doing what we can to look out for our main...

April 11, 2018

If you’ve ever spent your precious Sundays {and Saturdays....and Friday nights} hunched over your keyboard, fuming with a pad of paper and a pen or pacing back and forth talking to yourself, all in the name of creating what you hoped would be an effective email, social...

April 4, 2018

Let’s face it, your baseboard dust bunnies probably aren’t the ONLY thing that needs a deep clean this spring. If it’s been a while since you've given your brand a good ol’ refresh, take a look-see at this here blog post and keep your eyes peeled in the coming fortnigh...

February 28, 2018

So...you've seen the video marketing industry EXPLODE over the last five years but you're huddled in the corner pulling a "Mom's-spaghetti" moment Eminem-style at the thought of looking into a camera and pressing that scary red button. We get it, putting yourself out t...