the BRAND RICH blog

business advice, boss tips, and life lessons for entrepreneurs 

brand rich

(adjective)

1. possessing a surplus of head-turning, fan-making, industry-shaking identity.

2. having a great deal of undeniable brand awesomeness.

ALL

POSTS

September 20, 2018

Everyday, from the moment we first open our inbox, to scrolling our social media feeds, to consuming billboards and radio ads on our way to work - we're immersed in storytelling. 

And everyday, your business has the opportunity to become part of that expe...

June 13, 2018

Whether you’ve been running your own business since you could walk or your only real sales experience was that one summer you worked at Macy’s, you’ve probably heard the phrase “features tell, benefits sell” - or some variation of it.

But...has anyone ever stopped to ex...

June 6, 2018

You can feel it in the air.

We're on the cusp of something novel, exciting and unexplored:

a technological revolution.

While some of us may feel a bit uncertain about what this means for our job security, our economy and our privacy, there’s no doubt that AI’s potential t...

May 2, 2018

We're a modern society in desperate need of connection - an inevitable consequence of our increasingly virtual world. Many of the things we buy, the people we talk to and the content we consume are entirely removed from face-to-face interaction. This technology surge i...

April 11, 2018

If you’ve ever spent your precious Sundays {and Saturdays....and Friday nights} hunched over your keyboard, fuming with a pad of paper and a pen or pacing back and forth talking to yourself, all in the name of creating what you hoped would be an effective email, social...

February 28, 2018

So...you've seen the video marketing industry EXPLODE over the last five years but you're huddled in the corner pulling a "Mom's-spaghetti" moment Eminem-style at the thought of looking into a camera and pressing that scary red button. We get it, putting yourself out t...

February 7, 2018

1) MAKE AN IDEAL CUSTOMER AVATAR

To attract clients you actually want to work with, it’s important to know how to speak to those specific people. And we don’t mean simply talking at them; we mean making them feel like you’re speaking directly to their souls, two-pe...

January 17, 2018

Research shows your website has between 0 and 8 seconds to make an impactful first impression before the majority of online explorers will leave your page. I know, that's enough to make you reach for a paper bag to put over your head (or hyperventilate into).

December 26, 2017

1) START BLOGGING In a digital environment where we're inundated with a constant flow of information, creating authentic, valuable content that stands out from the crowd and offers something real...

November 17, 2017

The holidays present the perfect opportunity for us as business owners to reach out to our sphere, say hello and remind people we exist (hopefully they won’t need much reminding).