the BRAND RICH blog

business advice, boss tips, and life lessons for entrepreneurs 

brand rich

(adjective)

1. possessing a surplus of head-turning, fan-making, industry-shaking identity.

2. having a great deal of undeniable brand awesomeness.

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POSTS

September 20, 2018

Everyday, from the moment we first open our inbox, to scrolling our social media feeds, to consuming billboards and radio ads on our way to work - we're immersed in storytelling. 

And everyday, your business has the opportunity to become part of that expe...

June 13, 2018

Whether you’ve been running your own business since you could walk or your only real sales experience was that one summer you worked at Macy’s, you’ve probably heard the phrase “features tell, benefits sell” - or some variation of it.

But...has anyone ever stopped to ex...

June 6, 2018

You can feel it in the air.

We're on the cusp of something novel, exciting and unexplored:

a technological revolution.

While some of us may feel a bit uncertain about what this means for our job security, our economy and our privacy, there’s no doubt that AI’s potential t...

February 28, 2018

So...you've seen the video marketing industry EXPLODE over the last five years but you're huddled in the corner pulling a "Mom's-spaghetti" moment Eminem-style at the thought of looking into a camera and pressing that scary red button. We get it, putting yourself out t...

February 7, 2018

1) MAKE AN IDEAL CUSTOMER AVATAR

To attract clients you actually want to work with, it’s important to know how to speak to those specific people. And we don’t mean simply talking at them; we mean making them feel like you’re speaking directly to their souls, two-pe...

August 30, 2016

While it would be nice if building a brand were as simple as making a grilled cheese sandwich or learning how to tie our shoelaces, the reality is, it requires

June 28, 2016

As I stood in line, anxiously shifting my weight, crossing my arms impatiently and knowing with complete certainty that my caffeine hunt was sure to put me behind schedule, it suddenly dawned on me; Starbucks had me totally whipped.....

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Why I Chose Wix As My Website Platform

February 28, 2019

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