the BRAND RICH blog

business advice, boss tips, and life lessons for entrepreneurs 

brand rich

(adjective)

1. possessing a surplus of head-turning, fan-making, industry-shaking identity.

2. having a great deal of undeniable brand awesomeness.

ALL

POSTS

November 1, 2018

I’ll be honest, when I first launched my business, I didn’t have the most cohesive website plan - and between you and me, I'm still constantly tweaking my website {big changes coming in the next couple weeks, ya'll}.

In fact, my “plan” was to agonize over it for severa...

September 20, 2018

Everyday, from the moment we first open our inbox, to scrolling our social media feeds, to consuming billboards and radio ads on our way to work - we're immersed in storytelling. 

And everyday, your business has the opportunity to become part of that expe...

May 2, 2018

We're a modern society in desperate need of connection - an inevitable consequence of our increasingly virtual world. Many of the things we buy, the people we talk to and the content we consume are entirely removed from face-to-face interaction. This technology surge i...

April 18, 2018

Having such an unforgettable client experience that people are running for the nearest megaphone to shout your praises from the rooftops sounds pretty cool, right? But figuring out how to get there can take a lot of time, trial and error and probably more than a few hi...

April 4, 2018

Let’s face it, your baseboard dust bunnies probably aren’t the ONLY thing that needs a deep clean this spring. If it’s been a while since you've given your brand a good ol’ refresh, take a look-see at this here blog post and keep your eyes peeled in the coming fortnigh...

February 7, 2018

1) MAKE AN IDEAL CUSTOMER AVATAR

To attract clients you actually want to work with, it’s important to know how to speak to those specific people. And we don’t mean simply talking at them; we mean making them feel like you’re speaking directly to their souls, two-pe...

January 17, 2018

Research shows your website has between 0 and 8 seconds to make an impactful first impression before the majority of online explorers will leave your page. I know, that's enough to make you reach for a paper bag to put over your head (or hyperventilate into).

December 26, 2017

1) START BLOGGING In a digital environment where we're inundated with a constant flow of information, creating authentic, valuable content that stands out from the crowd and offers something real...

November 17, 2017

The holidays present the perfect opportunity for us as business owners to reach out to our sphere, say hello and remind people we exist (hopefully they won’t need much reminding).

May 26, 2017

Whether the "trash" in your scenario is the recycling bin or the junk email folder, nobody likes spending money, time and energy on marketing efforts that don't get a return.