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the BRAND RICH blog

business advice, boss tips, and life lessons for entrepreneurs 

brand rich

(adjective)

1. possessing a surplus of head-turning, fan-making, industry-shaking identity.

2. having a great deal of undeniable brand awesomeness.

ALL

POSTS

September 20, 2018

Everyday, from the moment we first open our inbox, to scrolling our social media feeds, to consuming billboards and radio ads on our way to work - we're immersed in storytelling. 

And everyday, your business has the opportunity to become part of that expe...

July 11, 2018

If you’re a self-powered blogger or entrepreneur trying to DIY your content, the process of putting your thoughts onto paper can be daunting. Sure, you’ve got a lot of know-how in your head, but how in the world are you supposed to get it out in a way that makes sense...

June 13, 2018

Whether you’ve been running your own business since you could walk or your only real sales experience was that one summer you worked at Macy’s, you’ve probably heard the phrase “features tell, benefits sell” - or some variation of it.

But...has anyone ever stopped to ex...

May 2, 2018

We're a modern society in desperate need of connection - an inevitable consequence of our increasingly virtual world. Many of the things we buy, the people we talk to and the content we consume are entirely removed from face-to-face interaction. This technology surge i...

April 18, 2018

Having such an unforgettable client experience that people are running for the nearest megaphone to shout your praises from the rooftops sounds pretty cool, right? But figuring out how to get there can take a lot of time, trial and error and probably more than a few hi...

April 4, 2018

Let’s face it, your baseboard dust bunnies probably aren’t the ONLY thing that needs a deep clean this spring. If it’s been a while since you've given your brand a good ol’ refresh, take a look-see at this here blog post and keep your eyes peeled in the coming fortnigh...

February 28, 2018

So...you've seen the video marketing industry EXPLODE over the last five years but you're huddled in the corner pulling a "Mom's-spaghetti" moment Eminem-style at the thought of looking into a camera and pressing that scary red button. We get it, putting yourself out t...

February 7, 2018

1) MAKE AN IDEAL CUSTOMER AVATAR

To attract clients you actually want to work with, it’s important to know how to speak to those specific people. And we don’t mean simply talking at them; we mean making them feel like you’re speaking directly to their souls, two-pe...

August 30, 2016

While it would be nice if building a brand were as simple as making a grilled cheese sandwich or learning how to tie our shoelaces, the reality is, it requires