Renee St.ClairJun 13, 20184 minWriting Tips5 Reasons Selling Benefits Converts More CustomersWhether you’ve been running your own business since you could walk or your only real sales experience was that one summer you worked at...
Renee St.ClairMay 2, 20185 minBrand StrategySpring Clean Your Brand Part 4: 5 Steps to Building a Brand Story That SellsWe're a modern society in desperate need of connection - an inevitable consequence of our increasingly virtual world. Many of the things...
Renee St.ClairApr 18, 20185 minBrand StrategySpring Clean Your Brand Part 3: 5 Ways to Create an Extraordinary Client ExperienceHaving such an unforgettable client experience that people are running for the nearest megaphone to shout your praises from the rooftops...
Renee St.ClairApr 3, 20184 minBrand StrategySpring Clean Your Brand Part 1: 5 Ways to Freshen Your WebsiteLet’s face it, your baseboard dust bunnies probably aren’t the ONLY thing that needs a deep clean this spring. If it’s been a while since...
Renee St.ClairFeb 28, 20185 minBrand StrategyHow to Get Over Hating Yourself on VideoSo...you've seen the video marketing industry EXPLODE over the last five years but you're huddled in the corner pulling a...
Renee St.ClairFeb 7, 20187 minWriting TipsHow to Build a Brand Voice That Matters {In 6 Steps}1) MAKE AN IDEAL CUSTOMER AVATAR To attract clients you actually want to work with, it’s important to know how to speak to those specific...
Renee St.ClairAug 30, 20163 minBrand Strategy7 Brand Messaging Mistakes {And How You Can Avoid Them}While it would be nice if building a brand were as simple as making a grilled cheese sandwich or learning how to tie our shoelaces, the real
