Everyday, from the moment we first open our inbox, to scrolling our social media feeds, to consuming billboards and radio ads on our way to work - we're immersed in storytelling. And everyday, your business has the opportunity to become part of that experience - to draw someone into a story and show them how your product or service makes life better, easier, more enjoyable, or a million other desirable options. While nailing your brand story isn’t something that happens overn