So, what the hell is GDPR and why should I care? This is a question you may be asking yourself after hearing whispers of the new General Data Protection Regulations going into effect on May 25th, 2018. As you know, we’re always doing what we can to look out for our main squeeze, our awesome tribe! So here are some things you’ll need to know about the GDPR and how to risk-proof your business so you can continue to grow your email list and spread the word about your awesomeness without putting your company in harm’s way {unless you’re eagerly awaiting the day you get subpoenaed, in which case, more power to ya}. What is GDPR? GDPR stands for General Data Protection Regulations, and is new legi
We're a modern society in desperate need of connection - an inevitable consequence of our increasingly virtual world. Many of the things we buy, the people we talk to and the content we consume are entirely removed from face-to-face interaction. This technology surge is not only taking over our personal lives via social media and texting, it’s also dictating how we make purchasing decisions, how we build brand loyalty and how we interpret market value. Companies on the rise in the digital realm undoubtably have stellar business models, great leadership talent, awesome operational systems and many other internal components that culminate to create success...but what’s driving the forward moti
