Having such an unforgettable client experience that people are running for the nearest megaphone to shout your praises from the rooftops sounds pretty cool, right? But figuring out how to get there can take a lot of time, trial and error and probably more than a few hiccups {don’t be too hard on yourself here: we have the break our own systems to learn how to grow!}. Here at Ink & Vellum, we view every person in our tribe as a precious sparkling gem and we’re always looking for ways to make entrepreneurial life a little easier on you. In the name of that mission, this week’s edition of Spring Clean Your Brand focuses on a few ways you can create wildly loyal fans and ridiculous referral mach
If you’ve ever spent your precious Sundays {and Saturdays....and Friday nights} hunched over your keyboard, fuming with a pad of paper and a pen or pacing back and forth talking to yourself, all in the name of creating what you hoped would be an effective email, social or print marketing campaign...yet you’re just not seeing the results you want, it may be time to rethink your process. I know what you may be thinking. That sounds like a lot of: But don't worry, we're on your side. So, to save you the Sunday anguish of realizing it’s 2:00 in the afternoon and you have yet to brush your teeth or eat a meal because you’ve been stuck at your laptop since 7:00 am {with a couple breaks to bang you
Let’s face it, your baseboard dust bunnies probably aren’t the ONLY thing that needs a deep clean this spring. If it’s been a while since you've given your brand a good ol’ refresh, take a look-see at this here blog post and keep your eyes peeled in the coming fortnights for Parts 2, 3 and 4 of the series, where we’ll address how to give new life to a different piece of your brand identity each week. Since it’s our belief that your website is one of the single most valuable pieces of branding your company owns, we'll start there and work our way out. Let’s dive in with five simple ways you can give your website the facelift it needs to be relevant in today’s digital market: 1) Declutter Your
