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INK & VELLUM CREATIVE BRANDING

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YOU:

GO-GETTER.

ACTION-TAKER.

MASTER & COMMANDER OF YOUR DOMAIN. HANDY WITH A SWISS ARMY KNIFE  {MAYBE TRUE}.

ME:

BRAND VOICE

CHAMELEON.

WORD MAGICIAN. EMOTION WHISPERER. LOVER OF SOFT PRETZELS  {DEFINITELY TRUE}.

oh, hello!

ALL JOKES ASIDE, I'M WILLING TO BET YOU'RE A BIT OF A DISRUPTER.

{And why wouldn't you? If you don't get to eat the damn cake, what's the point of having it in the first place, am I right?}

AN "AND" PERSON.

And I'll let you in on a little secret. You don't have to keep settling for "OR" in your business. You can make the decision {TODAY} to have more time for rewarding soul work and a phenomenal, active website that pre-sells you. To book more vacations and stay top-of-mind with your audience. To serve clients and generate leads.

YOU'RE

{ WHAT I LIKE TO CALL }

ALL IT TAKES IS A LITTLE LEVERAGE, MY FRIEND.

You don't shy away from growth, yearn to live an unchallenged life or settle for mediocre...well, anything.

You like to have your cake and eat it too.

AS YOUR BRAND GURU:

ALRIGHT,

let's talk already!

IT'S MY JOB TO TAKE THE CREATIVE BURDEN OFF YOUR PLATE SO YOU CAN FOCUS ON MOVING THE NEEDLE FORWARD.

And it's a job I take seriously.

 

Which is why I've built a specialty in analyzing what makes your business tick —

the driving force, the big why, the meaty backbone

 

— then translating it into stand out marketing designs and story-rich messaging that grabs attention, feels authentic, and actually gets you places {MOVIN' ON UP}.

the purpose

THE MIRACLE OF COMMUNICATION IS A TRULY WONDROUS THING. Distinctly human. Powerfully motivating.

 

As a self-proclaimed word junkie, I've always had a deep fascination with how words, emotions, and actions are connected. How do our brains prioritize information? What inspires us to choose one option over another? What motivates decision-making? 

These questions have fueled my lifelong passion and study of human behavior - and ultimately, of interpersonal connection.

 

So... what has this endless pursuit taught me about how John and Jane Doe interact with your brand? It's showed me that above all else, humans are motivated by relationships. {AND YES, YOUR 7PM DATE WITH YOURSELF, A GOOD BOOK, AND YOUR CLAW FOOT TUB COUNTS AS A RELATIONSHIP, TOO.}

 

As your brand expert, it's my job to help you tap into that by...

 

1) CREATING CLEAR, COMPELLING COPY AND MEMORABLE, IMPACTFUL VISUALS THAT ALLOW YOU TO BUILD A PERSONAL RELATIONSHIP WITH YOUR TARGET AUDIENCE.

 

2) SHOWING YOUR TARGET AUDIENCE HOW YOUR PRODUCT OR SERVICE HELPS THEM CREATE OR SUSTAIN A MORE MEANINGFUL RELATIONSHIP WITH THEMSELVES, OTHERS, OR THE WORLD. 

the particulars

PORTLAND STATE UNIVERSITY  |  BACHELOR OF ARTS IN ENGLISH {WRITING EMPHASIS}

EDUCATION:

SPECIALTIES:

REAL ESTATE WRITING  |  PERSUASIVE SALES COPY  |  EMAIL MARKETING CAMPAIGNS  |  PRESENTATION MATERIALS  |  PERSONALITY-RICH WRITING {HUMOR}  |  MISSION-BASED WRITING  |  NON-PROFIT WORK  |  CREATIVE BRAINSTORMING  |  USER-FRIENDLY DESIGN TEMPLATES 

AS SEEN ON:

COURTNEY CAROL BUSINESS COACHING {GUEST WEBINAR SPEAKER}  |  HARLO INTERACTIVE {FEATURED ENTREPRENEUR SPOTLIGHT SERIES}

VERIFIED WIX EXPERT

ACCOLADES:

YOU'RE IN THE RIGHT PLACE IF...

YOU HAVE AN AMAZING PRODUCT OR SERVICE BUT YOUR MESSAGING NEEDS WORK.

You understand that words sells. You're ready to dig deep, reflect on what makes you unique, and work together to articulate it to your audience.

YOUR WEB AND/OR PRINT MARKETING DOESN'T REPRESENT YOUR BRAND WELL.

Your online presence isn't anything to write home about, your print marketing pieces haven't been updated since the late 90's, or you're entirely new to the whole"marketing yourself" game and still need to build those pieces out.

YOU'RE READY TO INVEST IN YOUR BUSINESS.

You recognize that professional branding is an investment in your business and your future, and think in terms of value over cost. 

YOUR MISSION IS CENTERED AROUND BRINGING VALUE TO OTHERS. 

You like making a profit, but your real passion is using your unique knowledge, talents, and skill set to make the world a cooler place.

YOU'RE IN THE WRONG PLACE IF...

YOU WANT A CREATIVE MASTERPIECE AT WARP SPEED TURNAROUND TIMES.

The creative process takes time, ya'll. Rushing your project means potentially handing over subpar work, and that's no good for anyone.

YOU WANT A FULL-TIME MARKETING MANAGER.

When you partner with Ink & Vellum, you get a skilled creative freelancer, not an employee. That means once we've brainstormed the crap out of your idea, I'll create it, and you'll be in charge of implementing it. This allows me to effectively serve as many clients as possible while keeping the service cost effective for you.

YOU AREN'T AVAILABLE FOR REGULAR CORRESPONDENCE. 

When actively working on a project with Ink & Vellum, you should expect to get regular email correspondence {usually weekly}. Rest assured, I have great respect for your inbox and make every effort to only communicate what's necessary and pertinent to project success. 

YOU CAN'T ARTICULATE YOUR VALUE & VISION.

To create something custom and unique for your business, I need to understand your business. This means being able to articulate what makes you different from your competition and the general vibe and direction you want to take with your website, mailer, email campaign, __________ {fill in the blank}.

FILL OUT AN INQUIRY FORM BELOW.

READY TO FALL IN LOVE WITH YOUR BRAND?